Welcome to the Hive, Lexful.
Pinar, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Lexful is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US MSP mapped, the 41,000 that look like your best customers, and three campaigns we'd run for Lexful in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Lexful.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lexful: a public directory of buyers, a self-serve pricing page doing the selling, and a founder-led team that needs pipeline before the first sales hire.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 28,000 to 47,000 more of your best customers?
You already have the dream ones: the MSPs that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 28,000 to 47,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a MSP.
Every US MSP shows up on Google Maps under the Managed Service Provider category and in InfoMSP's national database of over 188,000 firms. We build the list from that, enrich owner and vCIO contacts, and time outreach to PSA/RMM renewal cycles and budget season.
You're the first supplier that comes to mind.
We'll actively monitor all 188,000 US MSPs and reach out when the right signal shows up, so Lexful is the first name an MSP owner thinks of when picking the next tool for the ops stack.
- New ownership after acquisition or roll-upChannelE2E and MSSP Alert deal trackers list buyers who inherit a fragmented tool stack.
- CompTIA or ASCII peer group membership renewalPublic member directories show which MSPs are actively benchmarking against peers.
- PSA or RMM platform migrationPartner directories and community forums flag MSPs switching ConnectWise, Kaseya, or Datto.
- Cyber insurance compliance deadlineRenewal notices requiring MFA or documentation push MSPs to buy tooling fast.
- Service Delivery Manager or vCIO job postingAn MSP hiring for delivery is an MSP about to standardize its ops stack.
- Conference attendee rostersIT Nation Connect and ChannelPro lists put every in-market owner in one place.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps business listings, InfoMSP's national MSP database, and CompTIA or ASCII peer group directories. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Pinar, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.